About Me
My Journey
My name is Shivani Prajapati, and I am an MSc Digital Marketing graduate from Ravensbourne University London. My background includes experience in YouTube SEO, content optimisation, and digital marketing strategy.
I began my professional journey working as a YouTube SEO Executive, where I focused on improving video visibility, engagement, and watch time through keyword research and optimisation techniques. During this time, I helped increase video views and watch time by approximately 25% through strategic SEO implementation.
To deepen my knowledge of digital marketing, I pursued a master’s degree in the UK, where I worked on strategic projects such as developing a digital marketing strategy for the sustainable fashion brand Lucy & Yak using the SOSTAC framework.
Through my studies and professional experience, I developed strong skills in SEO, analytics, content strategy, and digital marketing research.
Mission & Goal
The mission of Social Sheep Media is to explore and apply practical digital marketing strategies while continuously learning and improving marketing skills. The platform aims to share valuable insights about SEO, digital trends, and marketing strategies that help brands grow online.
Social Sheep Media also acts as a portfolio platform to showcase projects, marketing research, and practical work developed through academic and professional experiences.
The long-term goal is to contribute to the digital marketing industry by applying ethical, data-driven, and creative marketing strategies that support sustainable online growth.